800*1134
Becoming a donar is probably the only way you could get inside her.
Belgium the law concerning organ donation is very confusing. Everyone thinks he or she is automatically considered as a donor, but in fact you have to register to be a donor. Reborn to be alive is campaigning to make everyone aware of the fact he or she has to sign up. Also with the male target audience. That's why we placed the following ad in P-magazine, Belgium's leading male magazine.
reborntobealive.be
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769*1009
I thought I had seen enough ‘Don’t Wear Fur’ campaigns from PETA, but in this case the timing is perfect. This time it is U.S. Olympic swimmer Amanda Beard who strips for PETA.
Beard appears next to the tagline “Be Comfortable in Your Own Skin. Don’t Wear Fur.” The two-time Olympic gold medalist and U.S. team captain will unveil the ad just days before the start of the Beijing Games, her fourth Olympics.
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1149*767
Bronze Lion in Cannes in the category Outdoor.
Brilliant work, of course from Erik Vervroegen (TBWA\PARIS) for AIDES.
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