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I thought I had seen enough ‘Don’t Wear Fur’ campaigns from PETA, but in this case the timing is perfect. This time it is U.S. Olympic swimmer Amanda Beard who strips for PETA.
Beard appears next to the tagline “Be Comfortable in Your Own Skin. Don’t Wear Fur.” The two-time Olympic gold medalist and U.S. team captain will unveil the ad just days before the start of the Beijing Games, her fourth Olympics.

"[T]o see animals ... slaughtered to be worn as fashion is awful to me, so I’m definitely against wearing fur,” says Beard, who at age 14 won two silver medals and one gold medal at the 1996 Atlanta Olympics before winning gold again in Greece. Asked if she had any reservations about posing nude in order to bare the truth about the fur industry, Beard offered a resounding “No.” “I’d much rather go naked than ever put a dead animal on my body,” she says.

Amanda Beard tells a little bit more from Beijng about the campaign in the LA Times.

In the video below Amanda Beard discusses why she chooses to go naked instead of wearing fur.

Source: http://osocio.org/message/olympic_swimmer_amanda_beard_strips_for_peta/